‘Despite early hype, the tablet revolution has yet to resuscitate the magazine industry. But with these six apps, we’re starting to see progress in turning longform writing into immersive, digitally native content. Could this be the beginning of a glossy renaissance?
Remember when the iPad was supposed to save publishing? For all the hype of the tablet revolution and its impact on the industry, most digital magazines are still growing into the form factor. Far too often, tablet mags are simply regurgitated copies of the print edition served up as clunky, glorified PDFs that ignore the world of potential that tablets afford. Thankfully, that’s changing. As publishers native to print, web, and even tablets begin to experiment with the possibilities of what the form factor allows them to do, readers are getting better and better publisher-specific experiences for the iPad, Kindle Fire, and the various flavors of other Android-powered devices.
So what makes a great tablet publication? The field is still being defined, but the best ones out there today merge the design sensibilities of print with the openness and interactivity of the web. The further that print-first publishers can think outside their legacy paradigms, the better served their tablet-bound readers will be. At the same time, the online-first publishers dabbling in magazines for the first time all borrow heavily from their paper-based predecessors. Tablet publishing still has some growing to do, but whoever wants to win at this game in the future would be well advised to steal an idea or two from these six examples.’
Originally posted on Fast Company here
The ‘digital natives’ are coming! This little girl featured in the video below can easily interact with an iPad and not with a print magazine. Are you ready for those ‘One Directioners’ who are incredibly social and tech savvy, born with a storytelling device in their hands.